Project Overview
Project Duration: September 2022 - Current
Project Type: Create & Update Portfolio Website
Client: Sylvia Cerel-Suhl - Artist
Project Type: Create & Update Portfolio Website
Client: Sylvia Cerel-Suhl - Artist
Problem Statement
Artist needed a way to display her diverse range of projects to the world in a neat and aesthetically appealing way.
Objectives & Goals
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My Process
Explore
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Ideate
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Design
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Refine
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Product Users
The primary target audience for this project is institutions that provide grants to artists
such as nonprofits, museums, universities, and philanthropies.
such as nonprofits, museums, universities, and philanthropies.
Qualitative Research
I reviewed dozens of artist portfolios, noting pain points and key differences between sites. After reviewing these sites and discussing pain points and desires with the artist, we decided on the key features that should and should not be included in the site.
Observations
- Most portfolios have a large landing photo of their work
- Simple format with only a few pages
- Many contain a press/news page to keep customers & fans updated
- Conversational language
User Needs
- A way to quickly see the range of the artist's projects
- A shortcut to find out what artist is currently working on
- An efficient and clear way to contact artist
Features & Functionalities
to resolve user needs
Work classified into categories and listed on homepage which links to category pages and project details. |
A current events / news page to provide updates on what artist is working on & any press about her projects. |
Contact page with contact info & contact form easily accessible. |
Outcomes, Key Takeaways & Next Steps
Outcomes |
Key Takeaways |
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Next Steps
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Continue to add projects to portfolio as artist creates and documents them.
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Improve quality of portfolio through replacing low-quality images with high-resolution professional photos of artwork.
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Fix current accessibility issues to make the site entirely WCAG compliant.
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Conduct usability and accessibility testing to determine user pain points and refine the design.
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